Singapore makes foray in East Africa with opening of regional office to boost trade and business partnerships

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Singapore government agency Enterprise Singapore opens Nairobi Overseas Centre
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Enterprise Singapore (ESG), the Singapore government agency promoting the growth of Singapore’s overseas investments and trade, announced the opening of its Nairobi Overseas Centre today.

The Nairobi Overseas Centre was opened by Singapore’s Deputy Prime Minister (DPM) and Coordinating Minister for Economic and Social Policies Mr Tharman Shanmugaratnam, Kenya’s Cabinet Secretary for the Ministry of Trade, Industry & Cooperatives Mr Adan Mohamed, and Singapore’s Senior Minister of State (SMS) for Trade and Industry Dr Koh Poh Koon.

This is Enterprise Singapore’s third office in Africa, which will serve as its regional hub for East Africa. It complements Enterprise Singapore’s existing regional hubs in Johannesburg (South Africa) and Accra (Ghana). Enterprise Singapore’s Nairobi Overseas Centre will facilitate Singapore companies’ investments in Kenya and East Africa, and promote partnerships between Singapore and East African companies.

“East Africa houses some of the fastest-growing economies in the continent. Enterprise Singapore sees great potential for Singapore companies to offer their knowledge and expertise across areas such as infrastructure development and manufacturing, which are key priorities in this region. Kenya, with its stable growth and business-friendly environment, is the gateway to East Africa and we are positive that our office here will broaden our network of East African partners and strengthen the Singapore brand in the region,” said Mr Yew Sung Pei, Assistant Chief Executive Officer, Enterprise Singapore.

Currently, there are over 60 Singapore companies operating in Africa, across more than 50 countries, with US$19 billion invested in the continent. At the opening today, six Memoranda of Understanding (MOUs) were signed between Singapore and Kenyan companies across corporate governance, e-payment and trade facilitation.

In addition, the Nairobi Overseas Centre will allow Kenyan and African companies, including Small and Medium Sized Companies, to leverage Singapore as a gateway to capture growth opportunities in Asia. Strategically located at the heart of Asia, Singapore is in the middle of key trade flows from Europe, the United States, the Middle East, Australia and Asia, hence making a good springboard for African enterprises seeking growth in Asia.

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