Telco recognized in various marketing and brand campaigns in highly contested awards
Safaricom (NSE: SCOM) has scooped twelve awards in the Marketing Society of Kenya (MSK), Superbrands East Africa and FiRe (Financial Reporting) awards ceremonies held last week in recognition of excellence in execution of brand and marketing campaigns.
Safaricom clinched the highest number of awards at the Marketing Society of Kenya Awards Gala, taking home ten awards which included; overall Marketing Company of the Year, Best Brand Implementation and Distribution Strategy for Maisha Ni M-PESA Tu campaign, Best Sports Marketing Campaign for Chapa Dimba Na Safaricom, Best New Product Launch for Jitambulishe.
The Telco also won awards for Best Brand Building campaign for My One Good Thing, and 2nd runners-up for Twaweza Live, Best Brand PR for BLAZE BYOB with This Is My Kenya campaign emerging as 2nd runners-up. The Funtastic 4Gs campaign bagged the 2nd runners-up trophy for Best Advertising, together with This Is My Kenya for the Best Digital campaign category.
“We are very excited to receive these coveted awards because it is a sign that the hard work from the various teams has not gone unnoticed. It takes huge investment in time and resources and we are glad that most of our campaigns have not only transformed the lives of our customers but are also at a level where we can compete in a market that is becoming highly competitive with each passing day” Said Sylvia Mulinge, Chief Customer Officer, Safaricom.
At the Superbrands East Africa Tribute Awards held on the same day, Safaricom was feted as one of the most outstanding brands in their field.
In addition, the Safaricom investor relations and finance team won 1st Runners-up for the Industrial, Commercial and Services category at the FiRe awards which seek to promote and recognize excellence in financial reporting among entities in the East African region.
“These awards have come at a time when we just celebrated our 18th Anniversary. It is a great motivation to the team and also a vote of commitment to our customers that we are focusing on bringing excellent services and products that meet their needs” Said Ms. Mulinge.
Summary of the awards
Marketing Society of Kenya (MSK)
Best Brand Implementation & Distribution Strategy
-Maisha Ni M-PESA TU
Best Sports Marketing Campaign
-Chapa Dimba Na Safaricom
Best New Product Launch
Best Brand Building
-Winner: My One Good Thing
-Runners-up: Twaweza Live
Best Brand PR
– Winner: BLAZE BYOB
-2nd Runners-up: This is My Kenya
-2nd Runners-up: Funtastic 4Gs
-2nd Runners-up: This is my Kenya
Best Marketing Team 2017/2018
-1st Runners-up: Industrial, Commercial and Services