Kenya Breweries Limited (KBL) has introduced Rockshore Tropical Lager, a new a*******c beverage with a fruit appeal. The tropical-flavoured beer, which is infused with natural tropical African fruit flavours like pineapple and passion fruit and has an Alcohol by Volume (ABV) of 4.2%, will be sold in bars and restaurants at Ksh150 for a returnable bottle.
To expand the light beer category, change consumers’ perceptions of mainstream beer, and encourage them to try new products, KBL intends to attract the next generation of drinkers with new beverages.
Speaking at the launch event, KBL Managing Director John Musunga said the company’s ambition to attract new customers and adapt to their shifting tastes and preferences led to the development of the innovation.
